| SwappWatch™ Partners with Lifestyles Organization
August 2007
Michigan-based Pera Group LLC recently announced today that it has just entered into a co-branding agreement with Lifestyle Organization, Ltd. (LSO) to promote selected SwappWatch™ with the Lifestyle® logo. SwappWatch™ has been gaining increasing popularity with lifestyle couples & individuals in the U.S. since making its public debut at the Adult Video Network (AVN) convention in Las Vegas in January. SwappWatch™ is the one single item that lifestyle individuals desire because of its discrete nature. Pera Group will be unveiling its new SwappWatch™ line at the LSO-sponsored Lifestyle Convention in August at the Tuscany Resort & Casino in Las Vegas. While the convention is held annually, this year’s event will be the first time that an entire resort is booked as it expects record attendance numbers. At the event, SwappWatch™ prizes will be awarded to the top five finalists of the 2007 Ms Lifestyles Pageant.
The agreement represents a momentous step for Pera Group as it partners with 30-year old LSO who hosts the largest lifestyles conventions in the world. The contract provisions remain confidential but SwappWatch™ will be promoted and marketed on all ten LSO-owned and operated websites including NASCA.com, Lifestyles.org, lifestyles-conventions.com, and lifestylesflorida.com. “We, at Pera Group, feel that this partnership has finally provided all individuals in the lifestyle a true discreet item to assist others in recognizing one another in public,” says James Thomas, Founder/CEO.
SwappWatch™ offers a line of Swiss-Scandinavian-Japanese watches that have one common theme—the lifestyle logo, Èrec, which symbolizes desire, connection & discretion. These elegant & playful watches aim to promote discreet connections among lifestyle couples by providing them a means of identifying one another easily and openly in social settings. Currently, SwappWatch™ is available for purchase only through its Web site, www.SwappWatch.com, but it will soon be marketed on all LSO Websites, featured in Penthouse’s 2008 Swimsuit Calendar, and available for purchase in select adult retail stores across the country.
Media Contact for Pera Group LLC
James Thomas, Founder, CEO
877-658-1757 or: sales@swappwatch.com
jim@swappwatch.com
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