| Penna Piererra Goes Mainstream With SwappWatch™ Signing

LAS VEGAS, Nevada -- Adult super-star Penna Piererra
[www.princesspenna.com] and
Lifestyle pioneer SwappWatch
[www.swappwatch.com] today announced the signing of a
contract naming Penna Piererra as SwappWatch 's feature model to
promote SwappWatch
and the associated Lifestyle membership website.
The contract also creates the launch point for a Penna Piererra logo
line of SwappWatch
watches, which will be available in June, 2007.
According to James Thomas, SwappWatch
founder and CEO: "I first met
Penna at the International Lingerie Show in Las Vegas, I felt this
strong presence as I walked by the booth she was working in and just
had to come back and talk to her." He goes on to add that: "Beyond her
natural charm, Penna's experience in the adult industry and her large
following are a great asset to our business; as is her ability to
connect other individuals in the adult industry to the Lifestyle
community".
SwappWatch
was created when Thomas was dining with another couple and
hit on the notion that it would be nice to have a discrete way to tell
who in the room was also in the Lifestyle. Bridging the two
adult-oriented industries is in this case a natural progression,
according to Thomas: "Every couple thinks about an extra person in
their relationship, and every person in the Lifestyle thinks about it
being a porn star."
While exact terms of the 36-month contract were not disclosed, Thomas notes
that: "15% of the couple population in the US is involved in the
Lifestyle" and that "expected revenue from SwappWatch
watches and
memberships to the Lifestyle website for the SwappWatch
community is
projected at $100M in the next three years."
Penna Piererra and the new SwappWatch
watches will be featured in the
Pera Group booth (#1444) at Erotica LA in June.
SwappWatch is one of many brands division of Pera Group, LLC that is
headquartered in Michigan.
Princess Penna, Inc. is a web branding and merchandising company owned
and operated by adult star Penna Piererra with offices in Las Vegas and
Los Angeles. For more information contact
pr@princesspenna.com. |