Penna Piererra Goes Mainstream With SwappWatch™ Signing


LAS VEGAS, Nevada -- Adult super-star Penna Piererra [www.princesspenna.com] and Lifestyle pioneer SwappWatch [www.swappwatch.com] today announced the signing of a contract naming Penna Piererra as SwappWatch 's feature model to promote SwappWatch and the associated Lifestyle membership website. The contract also creates the launch point for a Penna Piererra logo line of SwappWatch watches, which will be available in June, 2007.

According to James Thomas, SwappWatch founder and CEO: "I first met Penna at the International Lingerie Show in Las Vegas, I felt this strong presence as I walked by the booth she was working in and just had to come back and talk to her." He goes on to add that: "Beyond her natural charm, Penna's experience in the adult industry and her large following are a great asset to our business; as is her ability to connect other individuals in the adult industry to the Lifestyle community".

SwappWatch was created when Thomas was dining with another couple and hit on the notion that it would be nice to have a discrete way to tell who in the room was also in the Lifestyle. Bridging the two adult-oriented industries is in this case a natural progression, according to Thomas: "Every couple thinks about an extra person in their relationship, and every person in the Lifestyle thinks about it being a porn star."

While exact terms of the 36-month contract were not disclosed, Thomas notes that: "15% of the couple population in the US is involved in the Lifestyle" and that "expected revenue from SwappWatch watches and memberships to the Lifestyle website for the SwappWatch community is projected at $100M in the next three years."

Penna Piererra and the new SwappWatch watches will be featured in the Pera Group booth (#1444) at Erotica LA in June.

SwappWatch is one of many brands division of Pera Group, LLC that is headquartered in Michigan.

Princess Penna, Inc. is a web branding and merchandising company owned and operated by adult star Penna Piererra with offices in Las Vegas and Los Angeles. For more information contact pr@princesspenna.com.

 
 

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